The Secrets of Retailing Or: How to Beat Wal-Mart!

In The Secrets of Retailing, retail expert Marc Joseph shares practical, "been there, done that" advice on everything from the psychology of buying to hiring employees to working successfully with vendors and promoters. Secrets of Retail provides expert advice for independent retailers of all sizes, a step-by-step guide to competing against Wal-Mart and other major chains, and guidance on how to manage day-to-day operations (i.e. "retail detail") easily and effectively to ensure profitability. For those thinking about starting a retail business, and those who just need a little help in building what they have, Secrets of Retail is the friendly, simple, effective, practical, and all-inclusive guide to success in the business.